Rachmat Kriyantono, Ph.D

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Model for Capacity Building in Behavior Change Communication (BCC) Program for  HIV-AIDS Prevention in Malang, East Java

By

Rachmat Kriyantono, Ph.D; Siti Kholifah, Ph.D; Yuyun Agus Riani, S.Pd., M.Sc

University of Brawijaya

Malang-Indonesia

Abstract

The increasing number of HIV-AIDS cases in 2013 has concerned local government, NGOs and people in Malang. Volunteers are the backbone of the process of preventing the spread of HIV-AIDS. The method they use is Behavior Change Communication (BCC) Program, a strategy for convincing people living with HIV-AIDS (PLHIV) and most-at-risk populations (MARP) into engaging in safe-sex practices. The purpose of BCC is to decrease and prevent HIV-AIDS incidence in Malang.

As actors in BCC Program, volunteers need skills to persuade people living with HIV-AIDS (PLHIV) and most-at-risk populations (MARP) to have safe-sex. Hence, the objective of this research is to identify and evaluate capacity building strategies for volunteers and institutions through workhops, periodic meetings, mass media campaings and implementation of BBC Program. Both quantitative and qualitative methods were employed.

This research shows that capacity building for volunteers is carried out during recruitment and throughout the Program. Capacity building is conducted by many institutions: NGOs, foundations and government. Besides, BCC has proven to be effective in preventing HIV-AIDS among target groups.

Keywords: Capacity Building, BCC,model, HIV-AIDS